You will often find me saying to clients “don’t go over the but bridge, you don’t want to fall down the crack, it’s not a very nice place to be.”
The “but bridge” is a subtle yet potent mental trap. We often begin a thought positively – like “I’m making progress” – only to follow it with the undermining word “but.” This seemingly innocuous conjunction acts as a treacherous bridge, instantly transporting us from a landscape of achievement or potential into the murky waters of negativity.
Once we cross this bridge, we land in a space filled with self-doubt, excuses, and pessimism. “I did well, but I could have done better.” “I like the idea, but it’s too difficult.” Each “but” erodes confidence, stifles creativity, and transforms possibility into limitation. It encourages us to dwell on perceived flaws rather than embracing strengths or finding constructive solutions.
This week don’t go over the but bridge and don’t fall in the crack.